Digital Transformation.
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Opinions are divided on big data. Critics paint scenarios of total digital surveillance through the unlimited use of personal data. Big data does harbor certain risks to privacy that need to be addressed. However, it also opens up enormous opportunities for society, business and science - provided that data protection is taken into account appropriately.
Business in particular is increasingly recognizing the value of data-based decisions. With the increasing availability of data, analytical skills and an understanding of data structures are becoming ever more important. This is where Business Analysis 4.0 plays a crucial role: while big data provides the raw data, the task of business analysis is to structure and interpret this data and transform it into valuable insights that benefit the business.
Big data enables business analysts to generate valuable insights from an almost endless stream of data.
Business analysts act as a bridge between the technical data experts and the decision-makers in a company. Business analysis uses big data effectively by integrating different approaches and techniques for requirements elicitation, process modeling and decision support. In requirements elicitation, big data enables business analysts to gain data-based and precise insights into the needs and behaviors of consumers. By analyzing large volumes of data, companies can not only evaluate historical data, but also forecast future trends. This not only opens up completely new dimensions of planning and strategic orientation, but also allows companies to define future requirements. This ensures that they meet the future needs and expectations of stakeholders.
Data-driven modelling enables business analysts to visualize processes and identify bottlenecks and inefficiencies based on actual operational data. Through this in-depth analysis, business analysts can not only address current challenges, but also proactively anticipate future requirements. Rather than relying solely on theoretical assumptions, they use data to gain practical insights that can be used to optimize current processes as well as shape innovative, forward-looking business strategies. This ensures that companies remain competitive in the long term and can adapt flexibly to constantly changing market conditions.
The ability to recognize future trends and requirements through data-supported analyses is a decisive competitive advantage in the modern economy.
Switzerland's public administrations have also realized the value of data-based decisions and processes. In its "ICT Strategy 2024-2027", the federal government emphasizes the increased use of big data and the expansion of data science expertise. The Federal Office of Communications OFCOM doubles down in a report on the Confederation's data policy: The potential of Big Data is immense. The offices also emphasize the principle of "open by default", which is intended to ensure free access to government data. By focusing on open and accessible data, the strategy creates a basis that enables business analysis to develop more efficient and innovative solutions for companies and public administrations.
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